Seth Godin on idea diffusion and making ideas remarkable — worth making a remark about.

What’s your trick for making the ideas in your classroom remarkable?

Scarily, I sometimes find it more useful to read marketing blogs than edublogs.

Thriller Sales Pitch

“I was looking at this copy of Jurassic Park last night and I almost started to read it. But then I thought ‘Be careful! If you start it, you won’t go to sleep tonight!’ Thrillers are really dangerous, but if you’re willing to risk it, a lot of people enjoy them.”

Inspirational Sales Pitch

I read the back cover of The Last Lecture to the class and then introduced three other books that also bring us hope in the face of adversity.

“Mature” Reading

Some books I marketed as being written for adults instead of teenagers (Procession of the Dead, by D.B. Shan is a more mature version of his teenager stories, though we have those as well). I also marketed Tom Clancy as a more mature version of Horowitz’s books.

Children’s Books

I picked up The Tale of Desperaux and Tales of Beedle Bard, but sold them as books that one reads for the fun of it. In fact, I’d already read Beedle Bard by the time I got the book to the school.